Fibres

CONSCIOUS CHOICE OF FIBRES

Do you know the biggest slice of the ecological footprint depends on the fibre choice?

It’s why the product development in our brand is the most important stage with regard the respect for nature.
We make a conscious selection of fibres to minimize the environmental impact, having into consideration the life cycle process (from the source to the end of life).
We know that choosing upcycled or recycled synthetic fibres is the best option but we cannot turn it massive. The impact in the environment from wash & care is huge and we cannot ignore it.
We need to think globally, making the difference without making excuses.

SYNTHETIC FIBRES

THE MINIMUM NECESSARY

• We need to minimize our dependency on petrochemical products (highly pollutant and non-renewable

• What most pollutes our waters is no longer chemicals but micro-fibres

• Do you know that 35% of microplastics in the marine environment are those micro-fibres from synthetic clothing released during washing?
The tiny fibres are extremely small and almost invisible, creating huge problems in our waterways, to such an extent that enter on the food chain.
Can you imagine the environmental crisis we are facing and how far we went?

NATURAL FIBRES

OUR FAVOURITES

• We prefer renewable raw materials (from conscious farmers and ethical land stewardship)

• We chose biodegradable products (they are returned into the environment only if they are beneficial and to promote biodiversity)

• We choose durable fibres (to extend the product’s lifespan)

STANDARD 100 by OEKO-TEX®

Our socks meet the highest level of quality and consumer safety.
The fibres we use are accredited with the STANDARD 100 by OEKO-TEX® (which confirms the absence of harmful substances).

MERINO WOOL. WHY?

Merino wool is a Naturally Performance Fibre. It breathes naturally, helps to regulate body temperature and resists to odours.

Clear your mind.

Nature already gives us what we try to reproduce with the majority of synthetic fibres.
Break apart from fake ideas kept alive in the old textile industry.
Nowadays with high technology, we develop incredible Merino Wool socks, which are light and with high performance.

Dressed for winter. Dressed for summer.

Merino is one of the toughest breeds of sheep.
It survives to extreme conditions either in hot temperatures over 30º, or in the cold winter, to -10º. There’s no other fibre alike.

THERMOREGULATION

Merino naturally keeps your body at a stable temperature. Is an active fibre, reacts to the wearer’s next-to-skin behaviour and the external conditions.
Due to the natural crimp structure of the fibre, it creates the ability to absorb moisture.
When it’s hot, it releases sweat, keeping you cool and dry. When it’s cold, it releases heat, creating insulation.

ODOUR RESISTANT

Merino wool has the ability to absorb odour molecules into the fibre. It locks the smell and avoids bacteria from building up.
This means you can wear Merino Wool for longer without unpleasant odour.
With a little airing, it will be ready to wear again and the trapped molecules will only be released upon washing.

MOISTURE MANAGEMENT

Merino fibre has the ability to absorb moisture and releases it, keeping you dry and comfortable.

This phenomenon occurs before you feel wet (while synthetic fibres usually wick sweat when it’s already a liquid).

BIODEGRADABLE

Merino wool is a biodegradable fibre. Made up of proteins and amino acids, it naturally breaks down in water and soil.
When disposed on a landfill, it returns the nutrients to the soil, creating a natural cycle.

NATURAL AND RENEWABLE

A sheep consumes a simple blend of water, air, sunshine and grass, producing the beautiful merino made of natural compounds. It’s also incredibly renewable (one sheep can grow 2 to 3 kg of wool per year).

SOFTNESS

Merino wool is super-fine and soft (a single Merino wool fibre is ⅓ the diameter of a human hair). It bends when in contact with the skin, creating comfort and softness.

UV PROTECTION

Merino fibres are natural protectors against the harmful rays (UVA and UVB).

RESILIENCE

Due to the crimp structure, merino fibre can be extended more than 30% of its length without breaking.

FLAME RESISTANT

Merino fibre is extremely flame-resistant (won’t melt or burn easily) when compared to other textile fibres (nylon starts to melt around 320º C and polyester starts to melt around 452º C).

LONGEVITY

Do you know that merino wool is incredibly durable?

Wool socks last longer in the wardrobe, are washed less frequently and tend to be used in reutilization or upcycling systems, going a step further than the common recycling process.

ORGANIC COTTON

Our second greatest fibre is cotton. Cotton yarn is excellent for making lightweight socks and gives superior comfort to wear next to the skin. Cotton is composed almost entirely of cellulose, an organic compound, that when worn will actively conduct heat away from the body (so is quite comfortable to wear in hot weather). In our socks, we only use organic cotton without pesticides, herbicides, synthetic fertilizers or GMO (genetically modified seeds). It is sourced from responsible partners, respecting the environment, the farmers and the land. Breathable, Soft and Hypoallergenic, Natural. Renewable and Biodegradable.

RECYCLED POLYESTER

We introduced recycled polyester in our socks. Produced from plastic waste, such as single-use bottles, is a clever option to reduce our dependency on petroleum as raw material and to transform garbage into a new resource, putting it back into the loop. In some of our socks, the recycled polyester is used as secondary fibre to make them lightweight and to add some resistance and dry-wicking properties.