About Sustainability
ETHICAL
Sustainability shouldn’t be seen as fashionable
Sustainability has become fashionable, allowing to confuse terms and concepts. But for us, sustainability is a standard, not a sales argument. It is a principle behind every small decision in our business and daily life.
SUSTAINABLE
We share and guide our strategy by the 17 United Nations Sustainable Development Goals (SDG).
They aim to end poverty, protect the planet and ensure prosperity. We know it’s a long way but we truly believe that’s possible.
In fact, some of the changes are stuck in our mind and we just need to release them.
Following a conscious strategy, we go step by step prioritizing the most impactful changes. It’s a work in progress that challenges us.
OUR MEASURES
Find some examples of what we are already doing
MICROFIBER PLASTIC
We always prefer natural fibres.
When we use synthetics, we try to reduce the overall composition to 30% (and we always purchase recycled or upcycled fibres).
PACKAGING
We don’t use plastic bags. All our packaging is made with FSC paper (Forest Stewardship Council) printed with vegetable-based inks and sealed with water-based glue. It can be used for transportation and afterwards to store your socks in the closet.
The transportation of goods is made with resistant cardboard boxes (made of recycled paper).
FACTORIES
We have a straight relationship with our suppliers. 80% are neighbours within 100 km distance.
We are striving to increase this percentage up to 90% until 2022.
It’s a mutual benefit that encourages a long term relationship, promotes the local economy and reduces the ecological footprint.
VALUE FOR MONEY
We develop and manufacture high-quality products for long term use – we call it added-value products.
PEOPLE
Given our proximity to the supply chain and the distribution format, we afford to pay a fair price in benefit of all the people involved. We promote health and wellbeing activities and we integrate them with work. And through transparent communication, we check regularly if our standards regarding social and environmental ethics are been met.
DISTRIBUTION
We cut out the middlemen, selling directly to marketplaces (not the typical distribution chain).
With this business model, we save in transportation, repacking and retail merchandising.
TRANSPORTATION
Our products are transported by truck.
If we need to make long-distance transportation, we always use sea freight.